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AAI Mutual Decision™
Expert advice on choosing the right agency

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An advanced relationship management optimisation tool for diagnosis, evaluation and monitoring

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Rapid response relationship management in crisis situations

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Innovative performance-based remuneration solutions

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Consultancy on building an optimum operating system based on our unrivalled international experience

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Tailor-made courses and workshops to support professional standards and spread best practice
What's New Title

Read David Wethey's blog: Making Better Decisions Better! http://www.makingbetterdecisionsbetter.co.uk/ Marketing Society blog: http://blog.marketing-soc.org.uk/tag/david-wethey
Follow me on Twitter: @davidwethey

  SÚrgio L. C. Guerreiro
Managing Director - Brazil
Sergio
SÚrgio's career has spanned a range of diverse roles, viewing the industry from Client and Agency perspectives and earning him an enviable reputation as a highly talented and experienced creative thinker;
  • Marketing Director of Ford Motor Brazil
  • Partner of Lage, Stabel & Guerreiro 
  • President of Leo Burnett
  • Partner and President of Z+G Grey
  • Member of Grey's Latin American Board

Both agencies at which he was a partner were distinguished with highly coveted "Best Agency of the Year" awards. More recently at  Z+G he won several important pieces of new business for the Agency and worked closely with such multinational companies as Mercedes-Benz, Procter & Gamble, Bosch, Danone, Bayer and  Quaker,  moving quickly his agency to the top twelve in the country's ranking.

A graduate in Social Sciences (University of Sao Paulo), in Information Theory (University of Strasbourg) and in Advanced Marketing (University of New York), SÚrgio was for years a director of the prestigious CONAR (Advertising Self-Legislation Ethic Council) and of various cultural and musical institutions. Out of work, whenever not playing tennis, he can be found practicing stride piano, a rare and difficult jazz style.


SÚrgio and his team are a welcome addition to the AAI family and can be contacted at:

Telephone: +55 11 30 78 11 61
Email: sergiog@agencyassessments.com

   

David
Wethey

  Brian
Sparks