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What's New Title
The major network agencies are strangely shy about their size, power
Why should this be so, when they are equipped to deal with any challenge a client is likely to face? asks David Wethey in Marketing Week on 4th August 2005.
  Rob Benjamens
Managing Director - Netherlands
Rob Benjamens Rob Benjamens' knowledge of, and involvement with, the Dutch advertising industry is extensive. In 1984 he sold his top 10 agency to Saatchi & Saatchi, remaining as Managing Director until 1987. He then started Benjamens, van Doorn & Partners, which in 1992 joined Havas' Euro RSCG network. Rob was not only CEO of Holland, but from 1996 also CEO of Northern Europe and a member of the European Board of Euro RSCG.

In 2002 he established Benjamens Brains, a Brand, Communication and Organisation consultancy. He advises blue chip advertisers on business strategy as well as agency-selections.

He was a board member of NIMA (The Dutch Marketing Society) and chairman of the VEA (Dutch Advertising Agency Association) and is currently a board member of Vedis (a retail platform) and for the last 25 years has been chairman of an informal platform of the Dutch Food Branche.

Rob can be reached at:

Agency Assessments Netherlands
Eilandseweg 12 A
1394 JE Nederhorst den Berg
Tel: 00.31.653.34.19.12
Email: robb@agencyassessments.com
   

David
Wethey

  Mike
Cleary