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AAI Mutual Decision™
Expert advice on choosing the right agency

AAI Evaluator
An advanced relationship management optimisation tool for diagnosis, evaluation and monitoring

AAI Troubleshooter
Rapid response relationship management in crisis situations

AAI Remunerator
Innovative performance-based remuneration solutions

AAI International Ad Management
Consultancy on building an optimum operating system based on our unrivalled international experience

AAI Training and Coaching
Tailor-made courses and workshops to support professional standards and spread best practice
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Read David Wethey's blog: Making Better Decisions Better! http://www.makingbetterdecisionsbetter.co.uk/ Marketing Society blog: http://blog.marketing-soc.org.uk/tag/david-wethey
Follow me on Twitter: @davidwethey

Rapid response relationship management in crisis situations
For any number of reasons, the relationship between the marketing department and the agency can sometimes turn sour.

Quite often the reaction is to call a pitch. But is that the best use of time and valuable resources? Do you know exactly what went wrong? Will the next relationship be any better?

If the relationship is in serious difficulty, AAI offers a rapid response version of its proprietary evaluation process. As a neutral third party, we work closely with both sides to pinpoint the problem and develop solutions. We help define the key steps needed to ,re-boot' the relationship, and get ,buy-in' from both sides. We'll also tell you if we think the relationship is beyond repair.

Problematic issues are dealt with in an objective and constructive manner. We work with you to find mutually acceptable solutions whilst keeping disruption to a minimum. The benefit is a highly-motivated team geared up to getting the best results for your brand.

And remember, regular 'health-checks' can be introduced to the improved relationship using Evaluator for ARO on a six-monthly or annual basis.

AAI Profiler

If you would like us to contact you please email
Tania Zimmermann