Rapid response relationship management in crisis situations
For any number of reasons, the relationship between the marketing department and the agency can sometimes turn sour.
Quite often the reaction is to call a pitch. But is that the best use of time and valuable resources? Do you know exactly what went wrong? Will the next relationship be any better?
If the relationship is in serious difficulty, AAI offers a rapid response version of its proprietary evaluation process. As a neutral third party, we work closely with both sides to pinpoint the problem and develop solutions. We help define the key steps needed to ,re-boot' the relationship, and get ,buy-in' from both sides. We'll also tell you if we think the relationship is beyond repair.
Problematic issues are dealt with in an objective and constructive manner. We work with you to find mutually acceptable solutions whilst keeping disruption to a minimum. The benefit is a highly-motivated team geared up to getting the best results for your brand.
And remember, regular 'health-checks' can be introduced to the improved relationship using Evaluator for ARO on a six-monthly or annual basis.