For many years, AAI has been involved in working with the industry to improve standards and spread best practice. It is a logical consequence of working with clients interested in maximising the performance of their agencies.
For more than 12 years we've run day-long workshops for ISBA (The Incorporated Society of British Advertisers) in the UK, coaching delegates on a wide variety of agency-related issues - including selection, briefing, motivation, remuneration and campaign management. We've also undertaken an in-depth analysis of the in-house training programmes at several major fmcg companies. We have consulted with almost 100 agency experts. We've turned this experience into a series of proven 'best practices' which we now offer clients around the world in bespoke courses.
These can be one-day events or a series, and can be either workshop-based or conducted on a one-to-one- basis. They're interactive and informal (and generally at your place).
We'll tailor a session that could take your team through every topic from selection to motivation; from briefing to evaluating creative; and from contract to remuneration. An agenda like that sounds intensive, but will be based on your team's needs and experience.
If you'd like to know more, contact me at AAI - and click here for a detailed checklist of the topics we can cover.
If you would like us to contact
you please email Tania Zimmermann
-the management course in international advertising that AAI designed
and delivered was crisp, effective, and authoritative and didn't
stray from the tight focus I wanted it to have...it has raised
our level of creative delivery. Dee Dutta,
SONY ERICSSON
-the management course in international advertising that AAI designed
and delivered was crisp, effective, and authoritative and didn't
stray from the tight focus I wanted it to have...it has raised
our level of creative delivery.