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AAI Mutual Decision™
Expert advice on choosing the right agency

AAI Evaluator
An advanced relationship management optimisation tool for diagnosis, evaluation and monitoring

AAI Troubleshooter
Rapid response relationship management in crisis situations

AAI Remunerator
Innovative performance-based remuneration solutions

AAI International Ad Management
Consultancy on building an optimum operating system based on our unrivalled international experience

AAI Training and Coaching
Tailor-made courses and workshops to support professional standards and spread best practice
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Read David Wethey's blog: Making Better Decisions Better! http://www.makingbetterdecisionsbetter.co.uk/ Marketing Society blog: http://blog.marketing-soc.org.uk/tag/david-wethey
Follow me on Twitter: @davidwethey

AAI Remunerator
If you're concerned by how much you're paying for your agency's services, rest assured - your agency boss is likely to be just as concerned, but for rather different reasons.

We know how contentious an issue remuneration can be. We also know that it can be systematically addressed; and that it's best tackled early (and in pitch processes, before the presentations). At AAI we maintain continuously updated industry benchmarks to help clients and agencies give and get fair value for what they do. These extend beyond creative advertising to integrated and online media, and beyond national borders to complex multi-regional accounts.

AAI have taken the initiative in developing some innovative remuneration solutions, and we are experienced in helping our clients implement structured compensation, and negotiate tailored contracts and terms of business. One significant innovation is Deliverables-based Fees, and we are also working on more practical ways of introducing Value Pricing.

All of these vary by territory.

Issues frequently covered are:

1) Defining scope of work - we are ever watchful for 'Scope creep' Is the agency doing what it's being paid to do, doing more than it's being asked, or not delivering?

2) Basing the Retainer - is it scaled on sales or the ad budget, or simply calculated on agency inputs?

3) Production. Should this be part of the equation, or is it a separate issue? (See AAI Evaluator - Production)

4) Payment by results. It sounds a good idea. But how well does it work in practice? (We have extensive case history experience)

5) Intellectual Property. One of the trickiest aspects of agency contracts - and very high profile as advertising moves from the interruption model into the sphere of brand entertainment and content. We are well placed to advise.
 



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