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AAI AGENCY RELATIONSHIP OPTIMISER (ARO)
An advanced relationship management optimisation tool for diagnosis, evaluation and monitoring
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AAI are the pioneers of relationship management consultancy in the advertising communications industry. Our proprietary systems facilitate regular and mutual evaluation, monitoring and feedback, all of which are vital for optimising the productivity and efficiency of client/agency relationships.
With the recent introduction of ARO, we have significantly upgraded our capability. It is a highly advanced online tool which can be tailored to meet your precise requirements.
Some clients are using ARO as a diagnostic tool to get a snapshot of their agency relationships and flush out potential problem areas. Others use it to build and maintain a finely-tuned relationship based on best practice, or as a real time campaign management tool.
Regardless of your priorities, ARO delivers a structured overview of the issues that concern you. We offer consultancy on how best to address them. The result is that you have complete control of your agency relationships and know exactly what to do to maintain optimal performance. The benefits are superb communications for the brand, leaving you to focus on growing your business rather than wrestling with the status quo.
Here's how ARO adds real value to your business:
- Our proprietary ,Skills Set' approach ensures a genuinely mutual comparison of client and agency (as their departments rarely mirror one another), and encourages invaluable feedback from the agency
- The 360° approach means an honest and in-depth analysis of the relationship from all angles (client on agency, client on client; agency on client, agency on agency)
- Its flexibility allows a bespoke structure and questions to be created and weighted to reflect your business needs, meaning that the most important issues receive the most attention
- ,Share of vote' can be allocated to participants to reflect whose opinion counts most - a favoured approach is to,weight' contributions by staff seniority
- Web-enablement makes it ideal for matrix organisations; multi-site, muti-brand, multi-team, enabling valuable comparisons across brands, markets, agencies etc.
- Manual calculations, comparisons and report-writing are removed as ARO automatically collates qualitative commentaries, aggregates quantitative scores, and provides gap analysis and reports. Agreed action plans are available online and form the basis of evaluation next time round
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