"The first question clients should ask agencies about production
costs is not necessarily how much they are, but what they are
paying for.
Question the process, and you'll find that almost monthly,
new technology showers the repro and print industry with significant
incremental advantages. As an industry it's amazingly privileged
in this respect.
So it's right to question the old assumption that you can't
have all three of the production 'must haves': speed, quality,
and low cost. The fact is, you can.
We know clients who enjoy this magic three, and we have good
evidence that they do so not just by boning up on the latest
digital transmission methods but by decoupling key areas of
the production process from their overall agency contract
and imposing simple performance criteria upon them.
To do this they've used AAI Evaluate. It aims to secure you
the best possible production deal in this fast-moving world
by appraising your production requirements and costs across
your entire mandate and comparing them against both industry
and technology best practice.
Ours is an objective and transparent view - much valued in
an area where the old technology of the colossal lunch can
still paralyse the unprepared."
David Wethey,
Chairman
If you would like us to contact
you please email Tania Zimmermann
