Modern advertising had its origins in media buying, and after being somewhat sidelined during the creative revolution of the 70s - 90s it's back to centre stage as clients try to make accountable media choices from the vast array now available (branding an athlete's contact lenses is just one idea we heard of recently) - and in getting economies of scale from their investment.
Needless to say it's an area which demands highly specialist skills and research; which is why AAI has teamed up with billetts, the leading specialist media auditor. In association with them we now offer:
Media best practice consultancy
Media-mix optimisation
Marketing-mix optimisation
Media pitch management
These services are available on a pan-European, worldwide basis or within individual markets, and cover the ever-expanding range of communication channels, not only Television, Press, Radio, Outdoor and Cinema but, increasingly, online, iTV, mail media and SMS.
You can use them in isolation or in combination, depending on requirements. AAI will manage requirements in these areas which will be delivered by the billetts team.
In recommending these services, we completely endorse the professionalism and independence of billetts.
