18th March 2005
| Market Leader Spring 2005
By David Wethey
The HSBC, Samsung and Intel pitches - advertisers seeking to appoint holding companies rather than agencies - have generated a lot of interest in the marketing community. What does this really mean?
Is it a trend that is likely to remain? Experienced observer David Wethey examines the pros and cons of the holding company pitch and concludes that the future of the agency brand is more secure than you might think.
