The five key trade and consultative bodies for the advertising, marketing
and public relations industries, DMA, IPA, ISBA, MCCA and PRCA, have
collaborated for the first time on guidelines for the business on agency
search, selection and managing client-agency relationships.
The Guide has been contributed to, and endorsed by, Agency Assessments International.
Download a pdf copy of the Summary Guide here, or visit www.ipa.co.uk for the full document.
