Getting the right Agency. It's a question of timing
13th December 2004
| DM Weekly
By Stuart Pocock
It all started so well. But now things aren't running quite as smoothly with your DM agency. They've been onboard since your predecessor appointed them three and a half years ago and quite frankly they're now not cutting it. What's more, you're worried that with next Spring's major push being so reliant on a truly great DM campaign, you can't risk the Agency screwing up and not delivering.
