Despite rumours to the contrary, I was not around for the first issue of Admap in 1964, but I only missed it by a year. I will not be around for the golden jubilee online issue either. But that does not stop me from following the brief that all contributors in this anniversary issue have been asked to look at: what may happen over the next ten years. I am concentrating on my 'specialist subject' - the pitch process. I do not have a problem with either the history or the future of it, more with the unsatisfactory state of affairs right now. But let's start with the history.
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