Current market conditions demand rigorous cost control
1st December 2001
As clients and agencies wrestle with the twin problems of recessionary conditions and a highly unstable global political environment, cost control is of paramount importance. The question is: how to take out cost without compromising quality?
AAI have launched a suite of new products designed to maximise performance and minimise costs:
2 diagnostic services
Evaluator / Optimiser - regular (six monthly or annual) health check on the client/agency relationship, using proprietary methodology and extensive benchmarking. Our "BUPA".
PARA (Process and Relationship Audit) - The "Dyno-Rod". An audit + analysis + remedial approach to problems that may have arisen in a relationship. Objective: identification of difficulties and way forward to improved effectiveness and value for money.
2 action products
Remunerator - analysis of payment options against scope of work (which will usually have been freshly defined by Evaluator or PARA), and negotiation of an equitable deal.
Production Assessor - AAI's proprietary approach to production cost control, best practice advice in decoupling print production from creative, and online intranet/extranet systems for brand and campaign management.
