22nd June 2005
| Marketing
By Ben Carter
Plantronics, the US communications headset manufacturer, is gearing up for a high-profile pan-European advertising campaign after handing its £4m marketing business to Amsterdam agency BSUR.
The company is aiming to capitalise on the mobile phone, Bluetooth and voiceover-IP boom in the UK and on the Continent.
BSUR won the contract which will include Plantronics’ first full-scale European ad campaign, in a five-way pitch against UK agencies Chemistry, Draft, Gyro and Harrison Throughton Wunderman.
The pitch was managed by Agency Assessments International.
Plantronics is planning to redesign its logo, although it will retain its name, and will run campaigns targeting businesses and consumers.
The company, which has brokered strategic partnerships with internet telephony company Skype and Microsoft, develops headsets for call centres, offices, mobilephone users, gamers and voiceover IP services.
It has its roots in the US space programme,, where it developed headsets for NASA that were used in the moon landings.
Plantronics appointed Pau Virgili as its marketing director in April. He joined from Hewlett-Packard.
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