HP Foods' advertising pitch is set to continue, despite HJ Heinz's acquisiton of the group this week.
Heinz has agreed to buy Danone's HP Foods business, which includes the HP, Daddies, Amoy and Lea & Perrins brands, for $855m (£470m.
The pitch for the £6m account, which is being handled by Agency Assessments, follows HP's decision in April to part with incumbent ad agency Mustoes over difference in creative direction.
Industry insiders have suggested that Heinz's roster agencies, which include Leo Burnett, EHS Brann and WCRS, may be invited to join the pitch. HP Foods was unavailable for comment.
The company spent £3.1m on advertising across its brands last year. Heinz is expecterd to maintain marketing investment in HP.
