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David Wethey
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After graduating in PPE from Jesus College, Oxford, David joined AC Nielsen in 1965, where he received an excellent grounding in presenting Marketing Research to a number of leading marketing companies. However, the agency world beckoned and in 1968 David joined Pritchard Wood ('still a model of what a good agency can be'). Subsequently he moved to Wasey Campbell-Ewald, and then McCann-Erickson, where he was appointed to various international management posts including MD in Portugal and then Malaysia.
In 1978 he returned to the UK as Deputy MD of Harrison McCann. A year later he left Interpublic to head Royds, then an independent UK agency with two offices (London and Manchester) in the top 20. In 1981 he set up Wethey Scott Pocock, which had grown to £18million in billings by 1987 when he sold the agency. He continued as Chairman, and as such was free to think more closely about the agency business from the client point of view; and in 1988 he put these thoughts into practice in Agency Assessments, the first impartial agency search and relationship consultancy in the UK.
A frequent lecturer and writer on marketing and advertising issues, David has most recently conceived Sea Changes, an exciting new client-agency relationship model. He lives in Reading with his wife and daughters - and just about manages to maintain a single figure handicap.
You can contact David at
davidw@agencyassessments.com
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